Tips to Profitably Sell your Home this Spring

If want to sell your home this spring, prepare for pent-up buyer demand.

Spring might be an even livelier home-selling season this year because homebuyers want to act before interest rates or home prices rise.

Even so, buyers insist on good deals. Even in seller's markets, where the supply of homes for sale can't meet demand from buyers, the overpriced homes are at a disadvantage.

Here are some tips to sell your home this spring.

Pay Attention to Curb Appeal

Buyers decide within 60 seconds of seeing a home whether they want to consider buying it.

We recommend trimming trees and bushes so buyers can see the house, and pressure-washing the driveway, front walk, house and patio. Clean and paint the front door because buyers must linger at the door while they wait for the agent to open the lockbox.

We propose adding colorful flowers to sell your home this spring and cleaning the windows so they sparkle inside and out. Another good idea is to put down mulch at least a few days before an open house so the smell fades before prospective buyers arrive.

Pare Down Possessions

Sellers need to go through all of their furniture and closets with a discerning eye to eliminate clutter and then go back again.

For example, if you have 17 sweaters, you need to pare it down to two, so your closets look bigger.  Pack up anything you want to keep, and put it off-site in a pod or a storage unit because you want your home to look like it always has plenty of space in all the closets.

If you have dark corners in the house, get rid of clutter in those areas, paint them a light color and reflect the color with lighting.  If you have a pet, clean the carpets and open the windows to air out the house. Clean or get rid of your drapes if they carry a pet odor.

Price it Right

Even though prices are rising in some areas, sellers need to be reasonable and compare their homes to similar properties that have recently sold.

Buyers today are savvy shoppers.  If you price too low, they'll think something is wrong with your home. If you price it too high and have to lower your price, it will hurt you more than if you price it right the first time.  Which is why Team 24/7 prides itself on our pricing strategy!

Hire a Marketing Magician

The majority of buyers start their home search online. To sell a home this spring, hire a Realtor who will make sure that professional photos, a virtual tour and a vibrant description are widely available on multiple websites.  (See our Listing Presentation)  She says more buyers are using mobile phones and tablets to search for homes, so marketing materials should be easy to navigate from those devices, too.

Team 24/7 starts marketing the moment we have a signed listing agreement, contacting other Realtors and neighbors to let them know the home will be coming on the market.

We prepare marketing materials immediately, and then when the home is ready, we blast out the materials on 60 websites and advertise the open house online and in print.  We encourage the sellers to market their home themselves, too, through an employee newsletter or their own social media.


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